Genge pioneer Hubert ‘Nonini’ Nakitare Inks Safaricom Partnership
Genge genre pioneer Hubert Nakitare, stage name Nonini, has signed a six-month partnership contract with telecommunications and lifestyles solutions provider Safaricom as one of their creative brand ambassadors.
The partnership, much like previous arrangements with Kenyan stars such as Nyashinski and Sauti Sol, will have Nonini heavily involved in Safaricom brand campaigns, which will include the use of his image, voice and content across the company’s product offerings.
‘At 12:50p.m today, my team started a new chapter. @Noninimgengetrue partnered with Safaricom as [a] Safaricom Brand Ambassador. This endorsement cuts across all Safaricom products. Brand Nonini joins @safaricomplc_ as a creative brand ambassador. #LookTop,’ Nonini posted on his Facebook page.
Using his capacity as a champion of artistes’ rights and a director of the Performers Rights Society of Kenya (PRISK), Nonini is also to represent the brand to his fellow musicians in the country.
“I appreciate this chance to work with Safaricom and also look forward to learning more about the work [which] the Safaricom Foundation does. I am very passionate about Corporate Social Responsibility, and as part of the partnership, I hope to participate in as many activities as I can,” said Nonini.
Nonini runs the Colour Kwa Face Foundation which advocates for the rights of people living with albinism. The Foundation collects Sunscreen lotion to supply to people living with the condition as many are unable to meet the cost.
“We settled on this partnership with Nonini because he is a pioneer of new-age Kenyan music popularly known as Genge, is passionate about artistes’ rights through his involvement with PRISK and other organisations that fight for artistes’ rights. His passion for helping those in need goes in line with our brand spirit of Twaweza and we look forward to working with him on various projects,” said Charles Kare, Acting Director- Consumer Business, Safaricom.
Additionally, over the course of the partnership, Nonini will educate his fellow artistes on monetizing their songs and creative endeavors by registering and joining the company’s SKIZA music platform, and on how they should check on their income.
SKIZA is one of the platforms created by Safaricom over the last sixteen years to provide a forum for Kenyan musicians to sell their music and offers them a chance to reach the company’s 29 million subscribers. There are currently 11 million users of the service, which houses over 132,000 tunes out of which 125,000 are by Kenyans.