Photographer Mutua Matheka to spearhead Hennessy’s ‘Never Stop, Never Settle’ campaign
Kenyan photographer Mutua Matheka is among a banded group of eight other African trendsetters who will spearhead the second installment of the Hennessy Very Special distinctive brand campaign Never Stop, Never Settle which focuses on pioneers who are making the creativity of Africa shine.
Just unveiled in Nigeria, Hennessy’s Never Stop, Never Settle campaign seeks to tell the story of individuals who are driving change by transforming their creative passions into thriving business ventures, and in so doing, boldly challenge us to see the world through fresh eyes – a world where the old rules no longer apply.
According to the regional Hennessy leadership, capturing the pioneering spirit of a new generation of Africans requires a high level of cultural respect and understanding; one which the brand with 150 years of history in Africa hopes to tap into. It’s why the cast tasked with bringing this new campaign to life is purposefully young, vibrant and Pan African.
In addition to Mutua Matheka, other campaign features will include:
Nigeria: Kaffy Shafa (Dance), Onye Ubanatu (Photography), Aniete “Aje Filmworks” James (Film)
South Africa: RIOT (Street Art), Slikour (Music), Bobo Ndima (Fashion).
Ivory Coast: Serge Beynaud (Music).
“It was very important that the cast should not be actors, but of real people who are out there every day, making things happen,” says Patrick Madendjian, Regional Commercial & Marketing Director, Moët Hennessy Africa and Middle East. “These individuals are not satisfied simply to be the best at what they do, they are constantly seeking new challenges, pushing themselves to newer and higher goals. They want to have a meaningful impact on the continent whilst also being passionate about what they do. They are perfect ambassadors for the Hennessy brand. They truly Never Stop Never Settle.”
Matheka also recently featured on NTV Kenya‘s ‘Living With Ess’ morning show this past week, delving into photography and it’s impact on his life.