Kamarra | Round Table | Factors that compromise up to 60% of total sales campaign sales | Christmas Campaign | Peru | Citizen Security | economy

One of these problems is the crime wave established in the country, citizens, but especially entrepreneurs, traders and businessmen are greatly affected. A clear example of this problem is in major business firms, as they find this harsh reality days after years of strong sales. Puts your investments at serious risk.

In addition to crime, informality also plays a negative role in this season, where street vendors looking for a place to sell their wares fall into the hands of gangs who charge a quota to reserve a space.

Attackers and extortionists are not far behind, in which many businessmen have been victimized by these criminal organizations, causing businesses to withdraw or at worst close down.

Susana Saldana, president of the Camararevealed Management The situation in Damero C area (where most galleries are located) means that prospective buyers either do not go or wait for days to pass until “everything is quiet” to sell their products and their sales drop significantly. Memorably, how the various mafias operating in this place confront each other, making the place unsafe every day.

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“As traders we are very worried about this situation because it causes sales to drop, businesses have to close earlier, but above all, It makes people who have to go to Kamara to buy no more Or they wait for “everything to calm down” before buying their products. This means that the merchant is not selling as usual. We are already in the Christmas campaign, we started at the end of October, and what we are doing now is a wholesale campaign where people come from all over Peru to buy their products, but it was significantly stopped due to the conflicts in the avenue. . Aviation” he told this newspaper.

As per the data provided by you Susana Saldana, Kamara earned more than the year before the pandemic (2020). S/ 4 billion. Between 2021 and 2022, it closed with S/ 2 billion, and if they are confident, they hope to close this year in the same way, but when this problem arises, everything is put at risk.

“These problems account for 60% of the total campaign The fall season from November to the end of December brings us closer to the low numbers. “Dealers, buyers who need these products for their businesses and regular buyers are affected here,” he added, adding that between September and January this accounts for nearly 60% of Kamarra’s annual profit.

Security has been beefed up

Asked about the measures merchants are taking to stem the tide of crime in this part of the La Victoria district, he noted that the security system at the galleries had been strengthened and staff manning these shops had to be doubled. Provides greater security and confidence to buyers.

“Everything is being done so that buyers do not stop coming. Security is now doubled in the galleries this season There are 5 to 20 security guards. What we want is for people to believe in coming to Kamarra. We know there is a problem and that is why we have been tirelessly urging the authorities to take action. “We are angry and disappointed that no one has noticed and nothing has been done about these problems affecting the textile industry,” he said.

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round table

round tableAnother business location in Lima with more than 18 thousand businesses is also experiencing a harsh reality, as extortion and informality affect the Christmas campaign that begins on November 15. Alberto Chiesa is the merchant representative of this emporiumThey indicated that they are waiting for the response of the Municipality of Lima regarding the monitoring and security provided during this season, where the population will increase and so will the business.

However, he noted that many businessmen are already being extorted by mafias, causing the businessman to withdraw his business, refrain from investing and prefer to keep what he has so as not to fall victim to continued crime.

“Two out of 10 people are extorted. This worries us a lot and we ask the authorities to work together. We await the report from the Municipality of Lima to know what strategies it will offer in its security plan for the Christmas campaign. We are starting in November fortnight, but we know that many people might get scared and stop their purchases,” he said. management.

Likewise, he promised to first wait for what the Lima community has to offer them and then implement new strategies because they don’t want to take wrong actions that could harm them instead of helping them.

Another important thing that harms their sales is informality. “The presence of street vendors is a major deterrent to buyers. Our businesses can be reached. We know that there are mafias who sell these places to them so that they can deliver their products and they even sell to certain quotas without problem.

“Our sales are dropping significantly, that’s why we are asking for the restructuring of the street vendors to continue. We are asking. Reserve of the Armed Forces and the PNP So it will help in security during this Christmas campaign period. We depend on merchants from different parts of the country to keep growing and keep billing”; Added to our environment.

Invest in security

to César Ortiz Anderson, Security Analyst and President of Aprosec, it is necessary to take close steps to give the buyer the necessary confidence that they can visit a company and their safety will be guaranteed. However, he noted that there is no culture of prevention or analysis, but above all financial investment to have a good security mechanism.

According to information from SugamekThe limit imposed by the monitoring organization registered with this organization is between 24 hours shift S/ 5 thousand and S/ 6,000 thousand.

“The problem many businessmen, entrepreneurs and businessmen have is that they don’t invest in security, and if they do, they prefer to hire informal people who don’t know how to act when faced with crime. A real security agent who knows how to use weapons can be charged with kidnapping, robbery, Knows tricks in between Sh/ 3 thousand and Sh/ 4 thousand, “But many see it as an ‘expense’, but actually they are looking after their investment, their business,” he pointed out. management.

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“It’s unfortunate how businesses are closing, entrepreneurs are discouraged and creating a huge downturn in our economy, but they don’t understand that these businesses need to be taken care of. The problem is, they want to hire a person. S/ 1,200 recommended by a friend or family memberBut it has been observed on several occasions that they themselves use the “bell” to inform the culprits.

Before concluding, the security expert noted that traders Kamarra and Central Market They should understand that everything starts with formalities and hiring genuine agents is a wise investment in the long run. “We know it’s expensive to hire a top person, but there are ways, you can pool many merchants and create a tariff. Merchants are risking their jobs and even their lives. They need to understand that buyers are afraid to go to their shops, but if you provide them with quality security, they will. They go back with confidence, that’s the investment, he concluded for our media.