Amid major criticism Makeup or cosmetics to bring health-promoting products to market, a technology is coming to revolutionize it profession Cosmetics Colombia.
It is an NFT technology backed by blockchain and implemented by brands that produce cosmetics such as D’Luchi, Kaba and La Receta CBD. This type of products offers A unique QR code Will know and disclose after purchase Detailed information Product composition, production, distribution and expiration.
Luisa Sima, creator of these brands, shared her excitement about this breakthrough: “We are implementing a technology that is unprecedented in the industry: NFT, Redefines authenticity in every product. This innovation will ensure that every consumer receives the original product with an accurate expiry date It is guaranteed that it has never been changed.
Also, the main objective of this initiative is to completely eliminate the possibility of counterfeiting, prioritizing the health and safety of consumers. Beyond these innovations, the company has highlighted its commitment Environmental sustainability. Your plant Karne, Antioch5,000 square meters, powered by solar energy, reflecting a strong commitment to use clean and renewable energy.
Additionally, around 50% of its packaging is biodegradable, accelerating its decomposition to just 5 years, as opposed to the 150 years that conventional plastic takes. Delivery packs too Made from corn, Focusing on sustainability at every stage of the process.
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The investment of about $300 million pesos in the sewage treatment plant highlights the commitment of Sima companies to protect the environment, guaranteeing their production. Respect for the environment.
Positive impact of these Makeup brands Employment generation is reflected in the creation of more than 150 direct jobs and more than 5,000 indirect jobs in various parts of the country. This expansion was made possible thanks to the support of distributors and wholesalers, consolidating the brands presence in Colombia.
Likewise, $12 million in sales in 2022 in Colombia. This year, Louisa’s goal is to close the sale For $17 million dollars. Of the total, about USD 12 to 13 million will go to existing products in the market, while the remaining USD 4 million Makeup line It was already released under the name OMG.
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